Your content is what draws people to your website and gets them to click on your call-to-action. Understanding where your best leads come from allows you to concentrate your marketing efforts on that specific source.īy understanding your metrics, you can identify which areas of your marketing plan require the most focus. The leads could be coming from various sources, including Google search, social media platforms, directories, and more. Log onto Google Analytics, and you can see where your traffic is coming from and which traffic sources bring you the highest quality leads.

Your client and prospect data tell a story if you read the analysis. If you're currently getting one client for every five RFPs you send out, you'll have to figure out how you want to increase that number. You'll also need to know your prospect conversion ratio. Therefore, if your average project fee is 'X,' you know that you need to take on 'X' projects during the month to hit that target.Īfter landing on your number, you need to figure out how many new projects you need to take each month to hit your new annual revenue target. Include the goal statement, and tie it to an end-date to give yourself a target.įor example, if your goal is to increase your project fees, you'll need to understand your current situation.īy looking at where you are now, you can plan for the future. You'll need to write down your goals and make them as specific as possible. What do you want to achieve with your marketing efforts? The first place to start with your marketing plan is on your goals. Let's look at the strategies and tactics you need to include in your marketing plan. What are the elements of a marketing plan for architectural firms?Īfter building and launching your architect website, it's time to work on your marketing plan before the launch date arrives.ī12 has your website ready to launch in seven to ten days on average, so you'll need your marketing plan ready to roll by the due date. The result you get is a fully functional site that's built to engage clients and ready to launch in only 30 days. Experienced designers take over from there, adding personalization to your website and bringing your vision to life. That's why we recommend using a platform like B12, which utilizes AI to quickly complete the repetitive parts of web design. You could end up going back and forth between the development team for months trying to iron out the finer details of your site. The only issue with website development is the time it takes to complete the project. They have the skills and expertise to design an architecture website based on successful competitor templates.

Therefore, having a compelling and interesting template design for your site helps secure attention on your site and your value offer.ĭesign firms offer you the best way to build a website. Your website design is possibly the most critical aspect of your marketing, and it's the first thing prospects notice when landing on your website.

Website design is essentialīefore we start unraveling the marketing plan, you must begin with the right foundation for your marketing efforts. In this guide, we'll unpack everything you need to know about developing and executing an online marketing plan for your architectural firm. Online marketing is the new benchmark for bringing your firm new business.ĭigital marketing offers you a means of increasing your lead generation and managing your client base while automating a large part of your marketing duties. If you want to succeed in the architecture business, you need to take your marketing to the next level. Whether you own an architectural firm in a metropolis like New York City, or a town in the suburbs, you need a marketing plan.Īre you tired of handshake deals going nowhere? Are you busy working on the fifth RFP this month, with nothing to show for the other four? Marketing is a challenging task for architects, and traditional methods deliver lackluster results. Architectural firms are like all other small businesses – they rely on a stream of new potential clients to keep the doors open.

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